Who are the LIBERAL PARTY'S CONSTITUENTS?

To win government in a democratic Westminster-style system, the aim is to claim at least 50% + 1 of the seats on offer.

The concept is roughly the same across federal, state, and local elections.

In a federal election, these seats are spread out across the whole country. The winning party has to appeal to voters with a common theme that transcends geography. This theme should speak to the shared values that unite communities and groups.

Pointing out how bad your Labor and Greens opponents are with respect to a few issues offers limited reach. There is no point contesting Labor's Net Zero targets if the Liberal Party remains incapable of articulating the benefits of an alternate energy policy.

Victory requires solutions.

What do the majority of Australians have in common?

Sir Robert Menzies identified his FORGOTTEN PEOPLE who he believed - correctly - would generate a parliamentary majority. He accepted that working wage-earning people, largely in unions, would keep voting Labor. In those days, that was a big constituency.

The Forgotten People were a loose collection of small-to-medium sized business people, tradesmen, salary earners, and those in the professional classes. Separately they seemed like a small group, but together they represented a majority.

Menzies spoke to the Forgotten People and he adjusted his policies to connect with their common values.

He had a remarkable touch with ordinary people because he understood the proud, patriotic ethos of Australians. That wasn't hard for Menzies, because he was just like them at his core. As a leader, he understood how deeply cultural ties run through a community. At the time, 40,000 Australians had recently died fighting for our country and its culture.

Menzies was a brilliant communicator. He did not spend endless months 'listening'. Constituents knew exactly what his values were and what they were voting for. Menzies never had to say that he would 'make Australia great'. His supporters already knew that was his goal. He was a Prime Minister who never patronised the voters.

Constituencies change. The Forgotten People of today are different people left behind by Labor's progressive policies.

Membership of Australia's two major parties has collapsed. Labor has become a collection of identity groups that share a common interest in which voters (either directly or indirectly) owe their living to the government. They vote to support the expansion of the state irrespective of the state's performance.

Labor's people are:

• Public servants
• NGOs aka 'not for profits' and charities that benefit from government grants
• Social security and those who benefit from the first two groups.
• 80% of public school teachers
• Employer and industry associations and organisations
• Labor Party registered union organisations (30-40% of their membership)
• Big Business and their credentialled salaried employees
• Mainstream media including the ABC

This presents a substantial obstacle to a Liberal victory.

It is a wall of Labor-aligned individuals who control a hell of a lot of money in the political, cultural, and economic arena.

However, maintaining support for this many people costs the Labor Party a fortune - and that amount is increasing every year while the real economy shrinks. More and more Australians are being sacrificed by Labor to keep the money coming in. That is creating a new group of Forgotten People.

This over-spending from Labor only got worse when the Greens started snatching up city seats and the Teals wandered in with deep renewable energy pockets. Victories are becoming more expensive. Labor has now almost totally abandoned its traditional working class base in these areas. Even the supermarket check-out operators are turning on Labor!

The Liberals have a growing group of voters to appeal to - especially those who love their country, value their culture, want to raise a family. They are looking for a home and want fair pay for their hard work. These are people who think their expensive education deserves a good job instead of a lifetime of debt.

These values are shared by the workers, business owners, tradies, and the majority of all Labor-registered union members such as nurses and teachers. If we add in the police and those serving in the armed forces, you will find an electoral majority.

It is our belief that if the Liberal Party can frame a coherent set of policies that recognise these common interests and offer to support the shared desire to restore a great country - a nation of opportunity, shared culture, and one flag - then they will win.

We swelled with pride when Jacinta Nampijinpa Price wrapped the Australian flag around her shoulders and pointed out that the untrammelled immigration of unskilled migrants might be good for the Labor inner-city seats at the next election, but is hugely damaging to all hard-working people who pay their taxes and want to reclaim the dream of Australia for their children.

Having identified the potential constituents and their common interests, is it really so hard to develop policy to lead the Liberals to victory at the next election?

Good policy requires good LEADERSHIP. That's why we want to CHANGE THE LIBERAL PARTY RULES to reward leaders who make the right policy choices.